Cooter Brown’s Country Saloon
Texas State University | Brand Design. Typography.
Problem
Cooter Brown’s Country Saloon is a bar located in North San Antonio, TX. They cater to the middle-aged classic country crowd with great music, local artists, and a great atmosphere. They bring in large crowds for half the week, then are relatively empty on week nights. While successful in building loyal customers, their branding could use retouching to continue to grow their reach.
Morphological Approach
Approach
The approach to rebranding is to stick to the roots of what they are. They are a one badass little bar who gives a friendly environment for listening to live music, dancing, and socializing. The goal is to stick to classic country with only a small hint of a modern twist.
Trademark
Applications
Color
Typography
Brand Voice
Competitive Brand Audit
Stationery
Desktop Website
Mobile Website
Promotional Apparel
Social Media
Further Investigation
To continue Cooter Brown’s Branding, I would expand and brand their BBQ and food offerings. With COVID-19 many bars are having to restructure their business models to stay open. Cooter Brown’s could also expand into having their own food truck to park outside by the patio to bring in more sales and make this “Badass Little Bar” even better!